Offices Business Support and Services Available in Spanish



Mexico City April 27th, 2017
Press release 24/2017


Mexico will be country of honour at Hannover in 2018

  • Mexico will be in 2018, the country of honor at the world's largest industrial Fair, making it the first Latin American country with this distinction.
  • The aim next year is that a delegation of more than 250 companies attends the event, unprecedented in the history of business missions to Europe.
Comunicado 24-17

Hannover, Germany. Today, in the framework of the Hannover Fair 2017, Mexico was named country of honor for the 2018 Edition of the Fair, the largest globally in the industrial field. The ceremony of signing of the agreement was attended by the Secretary of Economy, Ildefonso Guajardo Villarreal, as a witness of honor. Marc Siemering, Director of Hannover Messe, and Paulo Carreño King, General Director of ProMexico, sealed the participation agreement.

This is the first time that a Latin American nation is named country of honor at Hannover Messe. The aim in the 2018 Edition is that Enrique Peña Nieto, President of the United States of Mexico, attend the opening ceremony. Equally, the purpose is that a delegation of over 250 Mexican companies - the largest visiting Europe in the history of the country - has the opportunity to show the national industrial potential and promote business opportunities with companies around the world.

During his participation in 2018, Mexico will seek to disseminate their strengths in the field of industry 4.0, energy and environmental technologies, human capital, start-ups and high-tech manufacturing.

The Hannover Messe trade Fair is recognized worldwide as the most important industrial expo, where advances and developments arise in the field of automation, machinery, energy and metalworking industry. Every year it attracts more than 190,000 visitors and nearly 6,500 exhibitors from 70 countries.

This year the special guest on Hannover Messe is Poland, a country in growth for its commitment to re-industrialization, promotion of innovative enterprises and opening foreign markets. The event features the enrollment of 1,700 companies from 40 countries for 2017, who exhibited their products and services on the grounds of 152,000 square meters, which is equivalent to 16 times the size of the Banamex Centre, in Mexico City. In the same place it brings together seven branches of industry, including research, development, industrial automation, information technology, energy and environmental technologies, among many others.

The event celebrates its 70th anniversary in 2017. It began in 1947 in a building of a factory in Laatzen, South of Hannover; where - through an arrangement with the British military Government - were drove economic and industrial progress postwar. Due to its success, the Fair takes place every year since then.

Nations like the United States, India, Netherlands, Russia, China, France, Italy, Korea, Japan and Turkey have previously been partners of the Hannover Fair and thus have managed to expand its global network to use the fair as a platform to internationalize their industrial sectors and access new markets.

Hence the importance of this event for Mexico next year, where will be the guest of honor under the logo "Made in Mexico" and the slogan: "Mexico exceeds expectations".

Germany is the main trading partner of Mexico with Europe and fifth globally; 4th fate of national exports and 4 ° supplier of imports from Mexico. In terms of foreign direct investment, Germany is the sixth investor in the country with 14,168 million dollars from 1999 to date. More recent investments have come from the fields of automotive and pharmaceutical industries. In 2016, Mexico was the 2nd most important Latin American supplier for Germany (after Brazil).


Coordination of Institutional Communication
Follow us on Twitter
and Facebook

About ProMéxico — ProMéxico is the Mexican government institution that supports Mexico's trade abroad and the internationalization of Mexican companies, and attracts foreign investment. Mexican business owners have access to a ProMéxico office in their place of origin, both in Mexico and abroad, bringing them closer to their potential buyers. Furthermore, foreign investors can reach every corner of the world through offices strategically located in areas that are key for world trade. For more information go to:

Download Documento PDF